Marketing your online business by blogging on a daily basis will enable you to increase your visibility and gain credibility very quickly on the internet. Blogging is the very best way to let people know who you are and what you are giving them in your blog posts.
Blogging has come a long way since it was first around five years ago. People were blogging back then to keep an online diary of what they were doing. Blogs were more of a personal account of what someone was thinking and planning in their personal life. Blogs became known as ways to write on the internet without having any real use for business.
Very quickly the savvy marketers online saw the possibilities for having a blog. Overnight during these first few years, blogs sprang up everywhere, becoming more business in nature and offering a variety of products and services for sale. New blogging platforms were also available, giving people the option to own their own blog by using the Typepad or hosted WordPress option. No longer people were held host by the free blogging services, which could shut down your blog on a whim.
These days many people are using a blog instead of a website. The ease of posting and making changes to a blog versus having to write html code and upload all changes to a server make blogs the logical choice for business use.
It is important to post every day for the first four to six weeks of starting your blog. I refer to this as power blogging, and teach the concept to my students. This enables you to quickly gain ranking in the search engines, allowing more people to find you easily. You must also determine the keywords that you will be focusing on. By using these keywords in your blog post titles, it is much more likely that your blog will rank highly for those terms.
Also, make sure that you have a way to capture the name and email address of anyone who visits your site. The way to do this is to install an opt in box in the upper right hand corner, and offering a free gift to anyone who signs up. This free gift can be a short report, an audio recording, a consultation with you, or anything else that people in your market would consider to be valuable. This will help you to begin building your list so that you can offer these prospects more products and services over a period of time.
I also include a resource page on my blog, where I can recommend products and services that I endorse. These are all listed with my affiliate link, allowing me to earn money each time someone makes a purchase. I do this in my posts as well, but only about once a week. The reminder of my posts are filled with useful and helpful information on my topic. I encourage you to do the same thing so that your readers will come to know and trust you as you grow your online business.