Based on an XML format, RSS news is easily generated either by hand, with the aid of an editing software, online tool, or automatically by the software that powers up a website. An RSS feed is a XML-formatted page that provides the information that is being added.
Blogging systems allow authors to determine if a feed will broadcast the content in full text or summary format. The fact is that such information “feed” search engines and other news services, providing people with relevant content when they are searching for a determined keywords or keyword phrase.
This way, blogs attract visitors that eventually may subscribe to an RSS feed in order to get updated information on a regular basis. This is practice produces best results that invite people to subscribe to an email list, since spammers have made people fear sign up for a subscription with their email address.
With RSS feeds, the subscriber has full content on the information he or she wants to receive. In addition, these feeds keep attracting casual surfers that reach a website after the right keyword point to a blog that is broadcasting feeds regularly. Blogging can be compared with journal writing, and writing a blog post should be a daily activity.
Although RSS is powerful enough alone to drive traffic, a single feed is not enough to keep people coming back. Blogs that update frequently, when daily is not possible, have better results in the long run than those blogs updating the content once in a while.
Despite feeds are usually served as a short text preceded by a headline, they include a link back to the website that is originating the information, hence improving also page rank. In addition, this is another secret to keep in mind when it comes to unleash a blog’s traffic potential; the creation of catchy titles, which must include keywords relevant to the blog topic or the new post.
Once a reader clicks on a feed’s link to read further, it is expected to be taken to the blog that has published that post. However, this only happens when the RSS feed is properly formatted or the reader is using an aggregator to read the content. However clickable or not, feeds can also be retrieved from search engines, handhelds and cell phones.
Blogs have been ruling the Internet for a while, and they will continue being king while RSS keep being so popular.