Increasingly more companies and online businesses are using Web 2.0 applications. This new technology uses scripting languages like RSS, Pearl PHP, and Python to build interactive platforms that websites can utilize for creating user-generated content. Web 2.0 sites such as Facebook and YouTube provide business owners with multiple platforms to promote their products and increase their customer base. Web 2.0 marketing is all about building relationships with your customers through social media platforms.
To succeed on the Internet today, you must keep your website visitors engaged and give them a reason to come back to your site over and over. Web 2.0 includes social networking sites, blogs, forums, chat boards, video sharing sites and other platforms that you can use for promoting your products to the target audience. These applications comprise the latest generation of web-based applications and websites that contain rich media delivery technologies combined with user generated content.
One of the most popular features of Web 2.0 is its ability to incorporate gadgets and widgets. These elements can be installed on any HTML-based web page by users to add a visual component or application. Webmasters and online marketers have an unlimited degree of flexibility for sharing content. The most importance difference between Web 2.0 and the traditional World Wide Web is greater collaboration among companies and Internet users.
Over 57 percent of the companies that use Web 2.0 reported increased speed of access to knowledge. More than 50 percent of them reported increased customer satisfaction. Approximately 20 percent of companies from the US and Europe use forums, blogs, and social media sites for advertising their products and services. This technology is based on a corporate culture that is big on transparency and openness. Using Web 2.0 marketing is a great way to increase the visibility of your website and connect with your prospects.
Incorporating Web 2.0 in your marketing plan will result in cost savings, improved knowledge management, and increased productivity. This technology allows users to communicate with each other more effectively and share information rather than receiving data from a single authority. Many people already have a comfort level using Web 2.0 applications. Another advantage is that these tools have very little “downtime” and don’t require much IT support. The most obvious benefit of optimizing your site for Web 2.0 is that you are working with the natural flow of the Internet.