As competition between websites becomes much fiercer so the use of the right SEO techniques proves crucial. If an online business doesn’t even understand the basics relating to Search Engine Optimization then this can affect how successful that one will be.
If you have only recently set up an online business that you probably aren’t aware of just what SEO is. This in turn means that you won’t be sure what approaches need to be taken and which techniques need to be avoided.
Through this article I am going to provide you with an introduction to Search Engine Optimization that will help you.
So What Is Search Engine Optimization?
SEO is made up of a number of techniques that help to improve how noticeable your website is in the results pages of search engines. Through using these techniques the aim is to try and get your website ranking as high as possible within any particular search carried out. Of course this is much easier said than done.
There are in fact two forms of techniques that people may use to optimize their sites better.
The first form is known as White Hat SEO and is considered to be the safest way to optimize a website. Furthermore the techniques used are ones that help to ensure that you can better longterm results.
Whilst the second form should be avoided at all costs as search engines actually disapprove the techniques involved. If used not only can some sites suffer from being penalised by sites such as Google and Yahoo, and in some cases they may choose to remove them from their index altogether.
When talking about SEO most people will refer to Google in relation to search engines. This is because it holds 91% of the market and so making it the most important search engine of all. Yet the techniques that you will learn to use over time are ones that are just as suitable for applying to other search engines such as Yahoo and Bing.
As you learn more about SEO you will find that there are certain terms used that you won’t find used anywhere else. Below are listed some of the terms that you are likely to come across in order to help improve your websites visibility within search engine results.
Term 1 – Content Management System (CMS) – This is the actual program you use to create your website such as WordPress or Drupal.
Term 2 – Click Through Rate (CTR) – This is what tells you just how many people have clicked on a link to your website in percentage terms.
Term 3 – Google, Yahoo and Microsoft (GYM) – These are the names of the three biggest search engines people use today when browsing online.
Term 4 – Link Juice – It explains the quality of the link that transfers between sites and pages.
Term 5 – Long Tail – This is the term used for describing the use of keywords that are more specific to your niche. For example: “navigation bar WordPress tutorial”.
Term 6 – Meta Tags – This is the code that will be placed within the head section of your website and is what is used on the results pages of search engines.
Term 7 – Page Rank (PR) – This is what helps to inform you just how popular your site is.
Term 8 – Search Engine Results Page (SERP) – This is the page that will appear on the screen in front of you and which details the web pages most relevant to a search query.
Term 9 – User Generate Content (USG) – This is the best way of actually adding unique content to your website. It can be done either through allowing people to add comments or to ask someone to write an article or blog for your website and include it within it.
If you are unable to actually produce unique content yourself you can always employ a content writer to produce it for you. However it is important to make sure that you employ someone who has full understanding of the correct SEO (Search Engine Optimization) techniques to use.