Trying to explain the benefits of search engine optimization to an executive can be quite a challenge. Most business owners are still using traditional adverting methods such as radio or TV ads. SEO is one of the most affordable and reliable ways of advertising online. A successful SEO strategy can bring your products and services in front of a global audience.
With the different marketing channels available today, it is more difficult than ever for business owners to cut through the clutter and find a marketing plan that delivers measurable results with minimum investment. Newspaper advertisements, TV advertisements, and radio advertisements are all forms of traditional advertising with proven results. The problem is that many small and medium sized businesses don’t have the money to use these strategies.
With traditional advertising, your business is exposed to millions of potential clients, but how many of them are actually interested in what you have to offer? This is where SEO comes in. SEO is one of the best ways to promote your products and services to a target audience. Unlike traditional marketing, SEO requires little investment. If you are on a tight budget, you can set up a free site or blog and write a few posts about your business. Choose the right keywords and optimize your pages. You can do it by yourself or you can hire an expert.
Traditional advertising requires creating thinking. It’s not always easy to find some creative individuals who are able to promote your business to the right audience and keep your customers engaged. In addition, television and radio advertisements usually run no longer than a few seconds and are limited to available spaces only. You need to constantly invest in it to see results.
Increasingly more businesses are using SEO because it provides long term results that are easier to measure. The traffic you will get will be more targeted and relevant as SEO helps in making your site visible in search results for specific keywords. This strategy helps increase the number of potential customers and generates more sales. It also ensures top positions of your website in search engines, which helps establish credibility and trust. Sites that rank well in Google inspire confidence. Additionally, SEO is cost effective and offers quality exposure for a relatively small investment. Another advantage is that any company can advertise in the same space as larger competitors even with a much lower budget.
Source by Teresa A Douglas