Blogs today have become a way for people to share their thoughts, experiences or ideas with friends, or people who enjoy to read their posts. They are mostly used as entertainment. But blogs are so flexible that some people and companies use them as a way of communicating to their customers or readers in a more personal way.
People enjoy reading blogs, and search engines also give a better ranking to blogs. They allow the writer to communicate something to the readers but they are also able to comment on what the writer said. So they allow for interaction between people. Having a blog is very important for any business.
WordPress.org blogs are self-hosted platforms that allow you to get your own domain and have complete ownership of the blog and content. They are very professional and have a lot of flexibility when customizing them.
This is why many business owners choose to create a WordPress blog and it’s one of the most famous blog platforms. Here are 7 reasons why it is very important to have a WordPress blog for your business:
- Blogs are easy to setup, cost very little money to maintain, and help build your online presence and credibility.
- Blogs can get a lot of traffic from search engines and other websites.
- Search engines love fresh content, so as long as you keep writing and creating content for a specific niche, you could rank on the first pages of the search engines for free. This means more exposure for your blog and your business.
- People love blogs. They are looking for content that can help them solve a problem. Be sure to help your readers or educate them in a specific subject, and that will get you more traffic.
- Blogs are interactive. When you create posts, your readers can comment on them. This becomes a social proof that your blog is interesting and popular. People will be more likely to read your posts if it has a lot of comments.
- Blogs can make you money. If your blog becomes really popular, on a particular niche, you can make money from advertisements or from selling your own products or affiliate programs.
- With a stand-alone blog like WordPress.org platform, you have complete control, ownership, and flexibility.
It’s one of the cheapest strategies to grow a business for network marketers. All you need to do is to make a precise plan before creating and installing your WordPress blog.
There are many, many things to consider when creating a WordPress blog, and sometimes so much information can be overwhelming. That’s why it’s important to have someone guide you through every single small step that needs to be taken in order to create your WordPress blog from conception to launch, and you can learn all this from the Ultimate WordPress Guide.